Written by Angelo Agresti, Edited by Ben Nagel
Seeing is fundamental to understanding and learning is the result of doing. Benjamin Franklin said “Tell me and I forget, teach me and I may remember, involve me and I learn.”
Human knowledge and capability have always been delivered by some form of story telling and hands on learning-by-doing. The printing press created an ability to share knowledge with the masses, and motion pictures delivered vision and sound that enhanced the knowledge transfer experience. Today both customers and employees can learn using immersive, virtual reality and augmented reality using 3D holographic displays.
The use of holographic displays is emerging from mostly entertainment uses to real world cases that include disaster preparedness and response, defence, engineering, architecture, education, project planning, design and facility management.
Scaling-up your business is a three step process:
- Do it well: Operational Excellence
- Do it consistently and efficiently: Operational Efficiency
- Do it at scale: Operational Expansion
The merging of real and projected worlds, where people can see, hear and feel while collaborating with others, is delivering a path to the scaled up business of the future.
The condensed idea: A holographic merger of real and projected worlds
How did we get here?
Humans have been telling stories and learning-by-doing since prehistoric times. Technological developments introduced mass production of books that evolved into video production to educate and entertain people and augment the learning experience.
Although motion pictures came onto the scene 140 years ago, we are just starting to learn and understand how to control, manipulate and share visual, tactile and aural experiences with emerging technology. The possibilities are massive.
It has taken almost 70 years to progress the hologram concept and make it globally available. Augmented Reality (AR) and Virtual Reality (VR) were a mystery to most people until 2016 when Pokémon GO delivered a mass AR game experience and Oculus Rift transformed the VR headset category. Companies are starting to understand this technology is not restricted to gaming and entertainment.
The merging of gaming and movie production technologies with emerging technologies – motion controls, haptic technology, smart glasses, and holography will deliver virtual, augmented and mixed reality capability. The merging of real and projected worlds will produce a seamless experience where people can interact and collaborate in new ways to deliver scaled up results.
What is it?
Augmented Reality (AR) is a technology, used as an app on mobile devices, that layers digital elements over a live view for the user to interact with.
Virtual Reality (VR) is a computer-generated simulation or recreation of a real life situation. It shuts out the real world and immerses the user in the simulated reality, primarily by stimulating their vision and hearing.
Mixed Reality (MR) is the most recent development of this technology that combines the AR and VR experience.
A Hologram is a three dimensional (3D) projection that exists freely in space and is created using lasers and light. The projected light produces bright, immersive 3D images that can be viewed simultaneously by multiple people from different angles in true perspective.
What is the difference?
Both technologies use software to convert 3D design models traditionally displayed on 2D panels into a 3D projection. The primary difference is the user experience created by holographic display hardware is much larger and allows for a social immersive experience.
A holographic experience has the following advantages compared to VR/AR:
- Wearable tech is lightweight and not connected by cables to a PC.
- The user can see, hear and collaborate with others in the same experience – the experience is social.
- Users do not experience any type of motion sickness sometimes experienced with VR.
- Multi–user real time situation management using real time data feed from Internet of Things devices.
- Tactical user experiences will become possible by 2021
A 2017 article predicts “Hardware Is The Key To Our Virtual Reality Future”. The article suggests holographic display hardware is needed for the technology to be more broadly adopted. It claims there “are essentially two choices for consumers — high-end (Oculus Rift, HTC Vive) versus low-end (Samsung Gear VR, Google Daydream View). For the [simulation] industry to move forward, there has to be some sort of middle ground to attract both developers and potential virtual reality adopters.”
A 2019 article suggests that more dedicated programmers are needed with a focus on the UN defined global sustainability goals. The author writes “For now, entertainment seems to be the main use of this technology, but with time it will become more and more important for many other domains, such as surgical training, long-distance education, or military and space training. A successful implementation in any of these fields could make a significant dent in the history of technology use.”
The availability of holographic projection technology and content development services provides a solution in the Hunter region.
There are several but one stands out.
Euclideon Holographic systems provide interactive holographic projections that are completely different to traditional and other available holographic projection solutions. Euclideon delivers an immersive and collaborative 3D holographic display system which combines technology, physics, and engineering to create detailed 3D content.
The system features three components – an award-winning display of HD-quality holographic visuals, proprietary software to manage 3D content, and a 3D Studio tool that enables users to create 3D content on their own, without any specific design skills.
The Euclideon display comes in three form factors; the Hologram Room, Hologram Wall, or Hologram Table – each with unique features for particular business needs. There is also a Stage Hologram for large audiences.
- The Hologram Table is unique in that it supports multiple simultaneous perspectives of the same scene – no other available system allows for this.
- The Hologram Wall allows users to create larger-than-life 3D holographic visuals and display quality content of epic proportions. The Wall expands the potential for businesses to create displays that viewers can stand in.
- The Hologram Room provides a full-sized Holographic room that allows multiple people to walk through life-sized, social and immersive interactive designs.
Product and image quality are what make Euclideon unique. By bringing together high-standard Australian manufacturing, world-class engineering, and creativity, the Euclideon product offers a world of possibilities to its users.
A future reality
Multiple devices and sensors connected via the internet of things (IoT) generate tons of data that can be fed into holographic projection software. This live and interactive interface can benefit many industries. For instance, it would enable surgeons to perform procedures by rendering live 3D reconstructions of a body part. The holographic display software would be simultaneously linked to multiple devices that capture the patient’s vital statistics.
Hunter businesses are well placed to become leaders adopting this technology due a history of design and engineering experience. Using holographic projection technology has many end user benefits:
- Interactive content increases sales and customer retention
- 3D virtual prototypes allow early detection of issues and low cost design changes
- A better way to collaborate, learn and practice
- Real time display of IoT data for accurate and faster decision-making
Want to know more? Here’s my calendar link to make finding time easy.